An Examination of Fantasy Sport Participation Motives and Attendance Versus Substitution Intention

Authors

Ben Larkin, Merrimack CollegeFollow

Document Type

Article - Merrimack Access Only

Publication Title

Sport Marketing Quarterly

Publication Date

6-2015

Repository Citation

Larkin, B. (2015). An Examination of Fantasy Sport Participation Motives and Attendance Versus Substitution Intention. Sport Marketing Quarterly, 24(2), 120-133.
Available at: https://scholarworks.merrimack.edu/spm_facpub/9