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Description

Our class project focused on developing a campus thrift store designed specifically for college students. The goal was to create a simple, low-cost, and sustainable business model that aligns with Gen Z shopping behaviors and values. Through research, we found that students are increasingly drawn to secondhand shopping because it is affordable, environmentally friendly, and allows for unique self-expression. These trends validated the demand for a thrift store tailored to a college environment.

Our business model centers on a donation-based inventory system, where students, faculty, and community members contribute gently used clothing, jewelry, and accessories. This approach keeps startup costs low while supporting sustainability. The store would operate as a moderate-sized, student-run retail space on campus, with clearly labeled sections, a changing area, and space for storage and donations. We also incorporated an online component through Depop to expand reach and meet students where they already shop.

To test our concept, we conducted a successful trial run pop-up shop on campus. The event generated strong student interest, validated demand, and provided valuable insight into pricing, inventory preferences, and store layout.

We analyzed key competitors, including fast fashion brands like Shein, convenient retailers like Amazon, and resale platforms such as Depop and Poshmark. Our competitive advantage lies in being a hyper-local, community-driven, and student-focused experience. We also developed a SWOT analysis and proposed survey questions to better understand student preferences, pricing expectations, and demand.

Overall, this project highlights the strong potential for a campus thrift store to succeed as both a business and a campus initiative, combining sustainability, affordability, and student engagement.

Publication Date

4-30-2026

Keywords

Entrepreneurship, sustainability, thrift

Vintage Mack - Creating a Campus Thrift Store

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