Download

Download Full Text (1.2 MB)

Instructor/Advisor

Dr. Susan Marine

Keywords

engagement, generation z, app

Abstract

There is a major problem with enrollment and student retention at colleges and universities today. Institutions all over the nation are facing declining enrollment rates. (Marcus, 2021). This has a negative effect on institutions, as well as impacting learning outcomes negatively for the students who are enrolled. Compounding these problems is that colleges are not doing an adequate job of retaining the current generation of students (Generation Z) applying to their institutions. Engagement on campus (co-curricular as well as academic) has been shown to have a positive effect on student learning outcomes and also serves as a good indicator for student retention. (Weber & Kiem, 2021). Co-curricular engagement takes up students’ time far more than classroom time, yet there has been little effort put forth by scholars to address engaging students outside the classroom. This paper aims to explore the reasons why students resist engagement and to positively change that resistance. Using research compiled about exploring Generation Z students in the classroom, a program was designed to increase student engagement among student affairs professionals. This will lead to increased student retention, and better student outcomes.

Engaging Gen Z Students with AMP

Share

COinS