Media Consumption and COVID-19 Vaccination Hesitancy: Health Literacy as a Response

Document Type

Article

Publication Title

Communication Research Reports

Publication Date

10-19-2023

Abstract/ Summary

This study explored the influence media consumption (i.e. news websites, television networks, and social media) and health literacy have on COVID-19 vaccination hesitancy. Controlling for participant political affiliation and general vaccine hesitancy, results indicated that both social media consumption and health literacy significantly predicted COVID-19 vaccine hesitancy, whereas news websites and television networks did not produce significant effects. Together, these results highlight the importance of health literacy-focused interventions, with an emphasis on social media-based content as a means of promoting COVID-19 literacy.

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