Advanced Analytics Create "Moneyball" Approach in Marketing

Authors

Jonathan A. Jensen, Merrimack College

Document Type

Article

Publication Title

Street & Smith's SportsBusiness Journal

Publication Date

6-2015

Repository Citation

Jensen, J. A. (2015). Advanced Analytics Create "Moneyball" Approach in Marketing. Street & Smith's SportsBusiness Journal, 27.
Available at: https://scholarworks.merrimack.edu/tolle/85