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Instructor/Advisor

Dr. Susan Marine

Keywords

young alumni engagement

Abstract

Alumni involvement is defined as alumni giving and/or alumni participating with their alma mater “within the last three years” (Gaier, 2005, p. 279). However, young alumni are the least likely to give back to their institution philanthropically, which is a key form of engagement. Gaier (2005, p. 280) also noted, “If universities desire to increase alumni involvement, then it is vital for universities to understand why alumni are involved with their alma mater.” To address the challenge of keeping alumni involved, I will develop a targeted engagement strategy to encourage increased young alumni involvement, as well as to cultivate long-term, meaningful relationships between alumni and their institution. By focusing on the unique needs and motivations of young alumni, this project seeks to bridge the gap from graduation to reunion with sustained engagement through events, philanthropic gifts, and volunteerism that is mutually beneficial to alumni and their institution.

A Strategy for Stronger Alumni Connections

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