The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Document Type
Article - Merrimack Access Only
Publication Title
Journal of Public Policy & Marketing
Publication Date
2016
Repository Citation
Mirabito, A.,
Otnes, C.,
Crosby, E.,
Wooten, D.,
Machin, J.,
Pullig, C.,
Adkins, N.,
Dunnett, S.,
Hamilton, K.,
Thomas, K.,
Yeh, M.,
Davis, C.,
Gollnhofer, J.,
Grover, A.,
Matias, J.,
Mitchell, N.,
Ndichu, E.,
Sayarh, N.,
&
Velagaleti, S.
(2016). The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma. Journal of Public Policy & Marketing, 35(2), 170-184.
Available at: https://scholarworks.merrimack.edu/mkt_facpubs/3
