The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Authors

Ann M. Mirabito
Cele C. Otnes
Elizabeth Crosby
David B. Wooten
Jane E. Machin
Chris Pullig
Natalie Ross Adkins
Susan Dunnett
Kathy Hamilton
Kevin D. Thomas
Marie A. Yeh
Cassandra Davis
Johanna F. Gollnhofer
Aditi Grover
Jess Matias
Natalie Mitchell, Merrimack CollegeFollow
Edna G. Ndichu
Nada Sayarh
Sunaina Velagaleti

Document Type

Article - Merrimack Access Only

Publication Title

Journal of Public Policy & Marketing

Publication Date

2016