Date of Award
Spring 2025
Project
Capstone - Open Access
Abstract
In the most recent year of operation, Home Depot generated $152.09 billion in revenue and $14.77 billion in earnings (Morningstar). Home Depot has just around 475,000 employees (Home Depot). With more than 2,300 stores in North America Home Depot operates in the United States, Cananda, Mexico, and Puerto Rico (Home Depot). Out of these 2,300 stores 2,015 are in the United States (Statista).
Home Depot’s primary merchandise is power tools, construction products, home appliances, landscaping equipment, paint supplies, and tool and transportation rentals. Home Depot is the largest home improvement retail store in North America. A typical Home Depot customer could simply be a Do-It-Yourself homeowner who prefers to buy products and install them themselves. Professional customers include contractors, tradespeople, renovator, painters. Home Depot also provides installation services for things such as cabinets, flooring, countertops, water heaters, and sheds. They have found a way no matter what skill level someone is to make sure their needs can be met. A typical store is a warehouse style space, usually over 100,000 square feet. Home Depot recently launched their mobile app which allows customers to order online as well as their online websites which allows customers to order online. In 2022 it was reported that 14.2% of net sales were generated through online sales. While in 2019 the company had less than 10% of sales made online (Statista).
Recommended Citation
Dimopoulos, Dean, "Strategic Analysis and Decision Making Research Paper" (2025). Honors Senior Capstone Projects. 67.
https://scholarworks.merrimack.edu/honors_capstones/67