Date of Award
Capstone - Open Access
Business Administration: Marketing
Rodrigo Bandeirade Mello
Consisting of three parts, the first two reports provide an overview of Delta Airlines, their current strategy, their resources and capabilities, and the overall environment of the industry. In this final report I will be conducting a full SWOT analysis on Delta Airlines and look at their internal strengths and weaknesses as well as their external opportunities. After conducting this analysis I will be drafting some strategic questions that I feel Delta is facing as well as provide my recommendations to solve each question.
McKenna, Erin, "Delta Airlines: A Strategic Analysis" (2018). Honors Senior Capstone Projects. 32.