Date of Award
Spring 2018
Project
Capstone - Open Access
Major
Business Administration: Marketing
First Advisor
Rodrigo Bandeirade Mello
Abstract
Consisting of three parts, the first two reports provide an overview of Delta Airlines, their current strategy, their resources and capabilities, and the overall environment of the industry. In this final report I will be conducting a full SWOT analysis on Delta Airlines and look at their internal strengths and weaknesses as well as their external opportunities. After conducting this analysis I will be drafting some strategic questions that I feel Delta is facing as well as provide my recommendations to solve each question.
Recommended Citation
McKenna, Erin, "Delta Airlines: A Strategic Analysis" (2018). Honors Senior Capstone Projects. 32.
https://scholarworks.merrimack.edu/honors_capstones/32