Television Spoilers Recast as Narrative Teasers

Document Type

Article - Merrimack Access Only

Publication Title

Qualitative Research Reports in Communication


Eastern Communication Association

Publication Date


Abstract/ Summary

This article analyzes online qualitative survey responses from 43 television time shifters who knew narrative content (spoilers) about a particular show before they decided to watch. Twenty of the study participants cited narrative content and/or their spoiler sources as the reason they chose to watch. We ultimately argue that television spoilers can function as teasers, leading would-be viewers to enjoyable shows. In doing so, we expand the definition of spoiler, offering insight into how spoilers can create rather than ruin opportunities for narrative pleasure.