The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective
Document Type
Article - Open Access
Publication Title
Journal of Consumer Marketing
Publication Date
2015
Repository Citation
Jensen, J. A.,
Walsh, P.,
Cobbs, J. B.,
&
Turner, B. A.
(2015). The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective. Journal of Consumer Marketing, 32(2), 71-84.
Available at: https://scholarworks.merrimack.edu/tolle/86
