Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement
Document Type
Article - Merrimack Access Only
Publication Title
Business Horizons
Publication Date
3-2016
Repository Citation
Scholz, J.,
&
Smith, A. N.
(2016). Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement. Business Horizons, 59(2), 149-161.
Available at: https://scholarworks.merrimack.edu/tolle/184
