Date of Award
Capstone - Open Access
Environmental Studies and Sustainability, Minors in Health Science & Social Justice
Environmental sustainability is a concept that businesses should incorporate in order to maximize production, increase competitiveness in their respective markets, and enhance their longevity. To address and incorporate environmental and sustainability concerns into business practice, a concept call the triple bottom line was developed by John Elkington. As Timothy Slaper and Tanya Hall explain for the Indiana Business Review (2011), Elkington contrived the idea of the triple bottom line to include three primary factors: economic, environmental, and social, commonly referred to as the “three P’s” as profit, planet, and people (p. 4). Businesses that emphasize these three factors equally instead of financial gain and superiority, they argue, attain better success both in the short and long term.
DeCastro, Derek, "Sustainability in Business: Adapting to New Trends" (2017). Honors Senior Capstone Projects. 28.