Supermar, SA

Document Type

Article - Open Access

Publication Title

Journal of Higher Education Theory and Practice

Publication Date


Abstract/ Summary

Supermar is a supermarket distribution chain located in the Canary Islands, Spain. After several decades of growth thanks to its successful commercial strategy, Supermar finds itself limited by it geographic limitation as well as increased competition from large hypermarket chains. Its CEO, founder and main shareholder decides to seek further expansion by acquiring another privately owned distribution chain located in the Spanish mainland. The case evidences the inherent challenges of valuing private held firms as well as decision-making in family-owned businesses