Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920
Article - Merrimack Access Only
Review of Radical Political Economics
This paper explains the growth of the U.S. advertising industry around 1900 by showing how advertisers and advertising professionals established institutions and practices that converted audience attention into a form of tradable property. My empirical work on billposting illuminates the central role that the pursuit of monopoly played in constructing a commodity form of access to pedestrians’ gazes.
(2014). Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920. Review of Radical Political Economics, 46(4), 502-508.
Available at: https://scholarworks.merrimack.edu/eco_facpub/1