The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
Document Type
Article - Open Access
Publication Title
Journal of Global Marketing
Publication Date
8-2014
Repository Citation
Jensen, J. A.,
Cobbs, J. B.,
&
Groza, M. D.
(2014). The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing, 27(4), 247-261.
Available at: https://scholarworks.merrimack.edu/tolle/89
