Predicting Return on Investment In Sport Sponsorship
Document Type
Article - Open Access
Publication Title
Journal of Advertising Research
Publisher
The Advertising Research Foundation
Publication Date
12-2014
Repository Citation
Jensen, J. A.,
&
Cobbs, J. B.
(2014). Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research, 54(4), 435-447.
Available at: https://scholarworks.merrimack.edu/tolle/88
