Evaluating Sponsorship through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage
Document Type
Article - Open Access
Publication Title
Business Horizons
Publication Date
12-2015
Repository Citation
Jensen, J. A.,
Cobbs, J. B.,
&
Turner, B. A.
(2015). Evaluating Sponsorship through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage. Business Horizons
Available at: https://scholarworks.merrimack.edu/tolle/83
