Title

A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually Oriented eWOM Practices

Document Type

Book Chapter - Open Access

Editor

Claudiu V. Dimofte

Curtis P. Haugtvedt

Richard F. Yalch

Publication Title

Consumer Psychology in a Social Media World

Publisher

Routledge

Publication Date

2015

Publisher location

London