A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually Oriented eWOM Practices

Authors

Andrew N. Smith, Merrimack College
Martin A. Pyle

Document Type

Book Chapter - Open Access

Editor

Claudiu V. Dimofte

Curtis P. Haugtvedt

Richard F. Yalch

Publication Title

Consumer Psychology in a Social Media World

Publisher

Routledge

Publication Date

2015

Publisher location

London

Repository Citation

Smith, A. N., & Pyle, M. A. (2015). A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually Oriented eWOM Practices. Consumer Psychology in a Social Media World, 69-90.
Available at: https://scholarworks.merrimack.edu/tolle/63