Examining the Effects of Team Identification, E-Service Quality (e-SQ) and Satisfaction on Intention to Revisit Sport Websites
Article - Merrimack Access Only
International Journal of Sports Marketing and Sponsorship
The purpose of this study is to propose a conceptual model for identifying the factors of e-service quality (e-SQ) and for investigating the impact of team identification, e-SQ and satisfaction on behavioural intention to revisit sports websites. The proposed conceptual framework includes five service quality factors of sports websites (usability, privacy, reliability, information, appearance). Based on the previous literature in the areas of e-SQ and team identification, this study attempts to develop a model to better understand the relationships between each construct. The Structural Equation Modelling (SEM) results with a convenience sample of 409 college students reveal that team identification has a positive and significant effect on e-SQ, satisfaction and revisitation. In addition, satisfaction is found to be a mediator between e-SQ and revisitation.
Suh, Y. I.,
Pedersen, P. M.
(2013). Examining the Effects of Team Identification, E-Service Quality (e-SQ) and Satisfaction on Intention to Revisit Sport Websites. International Journal of Sports Marketing and Sponsorship, 14(4), 261-270.
Available at: http://scholarworks.merrimack.edu/tolle/4