Title

Interview with Michael R. Hall, Vice President of Digital Media, New England Sports Network (NESN)

Document Type

Article - Merrimack Access Only

Publication Title

International Journal of Sport Communication

Publication Date

9-2014

Abstract/ Summary

An interview with Michael R. Hall, vice president (VP) of digital media at New England Sports Network (NESN), is presented. He discusses his roles as VP of digital at NESN as well as his background in the digital media field. He mentions the major sources of the network's digital revenue and the most important thing that he will want to focus on in the next 10 years. Hall also notes the major marketing strategies of NESN.com.